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Potter's eMarketer is a Web-Based Service.
That means no software to install, and you can login to your account from any place.

Unlike many services, eMarketer works on both PCs and Macs. (Recipients of your emails can, of course, view your eMarketer-powered emails regardless of which operating system, browser or email client they use.)

Inside your account, things are organized neatly into three areas: audience, campaigns, and response. eMarketer's interface is designed to be be highly intuitive - there are no technology skills required here.

In the audience area, you can organize your members by group, and create as many groups as you like. By segmenting people by status, geography, and more, you'll be able to send everyone or tailor your emails to different groups.

You can also create one or more custom signup screens that let new people signup for your emails directly from your website, your email campaigns, or virtually anywhere.

When someone new signs up, he or she is automatically added to the group(s) you have selected. Want to see who's joined your list recently? Simply sort your list members by signup date.

eMarketer also makes it easy to import your exising list. Most imports finish in minutes, and we automatically weed out duplicates during the import process.

Your eMarketer database is entirely customizable, making it easy to add new fields from our menu or create your own from scratch. With eMarketer, you decide how much information to collect and store for your audience members.

When it comes to your email campaigns, we get you started out right, with a custom-designed brand stationery that frames your emails and impresses your audience. Prefer to create your own HTML masterpieces? No problem. We'll set you up with a freestyle template and let you go to town. Design Town, that is. It's quite lovely.

We also build some important features into your stationery for you, including links to help your recipients forward your email, manage their preferences, sign up, contact you, and more. You'll provide your recipients with helpful tools, and you'll remain Can-Spam compliant.

Creating your email newsletters and campaigns has never been so easy. You'll start by opening your brand stationery and then choosing one of our 40+ layouts for the content you'll add to it. Go one column or two, add images and captions - it's all in your hands and it's all quite easy.

Once you've picked a layout, it's easy to add text and images, format everything (without using HTML), and preview your work. We'll even build the plain-text version of the email for you, then let your preview and fine-tune that as well.

eMarketer also makes it easy to link your recipients to web pages, email addresses, and even PDF's and other documents you can upload to your handy eMarketer document library. It's the best way to distribute files to your audience without having to send the dreaded attachments.

What will your stationery look like? It will be created just for you, to match your website, logo and style.

Did you know? Most email services either provide pre-fab (ugh) template options or charge upwards of $500 (ick) for any custom design work.

When your campaign is ready, you'll preview your work and then proof it - to double-check your email for any words, links or content that could increase your spam score or cause delivery issues - all before you ever hit send.

Ready to send? You'll set your from name and address, pick the groups who will receive it, an either send now or schedule for later. You can also use eMarketer's trigger email feature to have an email send automatically when someone signs up, has a birthday, and more.

Are some recipients in more than one group? Don't worry - eMarketer will make sure that if Bob is in three groups you are emailing, he'll only receive one email. Bob would want it that way.

Once you hit send, eMarketer's real work begins. Our servers deliver your emails, re-try periodically to unresponsive servers, process bounces, and basically handle the complex process and art of email delivery so you don't have to. 

Ever been limited to how many emails you can send or when you're even allowed to send them? With eMarketer, there's no cap on the size of your mailing or any restrictions on what time of day or night you can pull the trigger.

This is when the real work begins.

As people begin receiving and opening your emails, eMarketer will begin reporting the activity back to you in real time - all in one extremely handy summary screen.

But the response tracking doesn't stop there. If 30 people opened, you can click that total and find out who opened and when they did it. Same goes for all response totals, like bounces, clicks, forwards and more.

You can compare past campaigns side-by-side with a click of a button, and you can target your next email to people who opened, clicked or otherwise responded to your last one. eMarketer stores your past response online for 18 months, and you can export and campaign's results in spreadsheet form and keep it forever. And ever. You get the idea.

In short, eMarketer offers everything you need to manage and grow your audience, create and send stylish email newsletters and campaigns, and track your response in real time - all in an easy-to-use, web-based account with new features being added every month.